The ‘Ruta Literaria’ [Literary Route] is a project dedicated to discovering places and stories of Colombia through literary tours.
These paths are intended to bring the reader closer to knowing the places and contexts by which the authors were inspired to create their works, to feel, perhaps, as their characters lived it, as guides through their routes.
| Release— | Deliverables— | Recognitions |
| 2019 | Creative direction Branding Visual design Admin system | librosyletras.com elespectador.com |
Mobile view
Homepage
General page
Landing page
Specific page
Challenge
The design of a review web page and its order affects the way information is consumed. The ideal content management system to create and control such a quantity of recurring information is WordPress, since it is used by media such as CNN, Reuters, Yorokobu, The New York Times or the Wall Street Journal.
Solution
Because it is a purely informative website, the solution consisted in ranking the content vertically and adapting it to the mobile format, since most of the information consumed is through smartphones.
The inclusion of menus and categories allow users to browse and freely choose content: Reviews, News and Entertainment.
UI kit
Colours
Typographies
Logo
