Segurimper is a company that manufactures waterproof industrial safety suits.
They manufacture all kinds of waterproof suits made of polyester and other certified polymers, producing clothing for body protection. In 2020 they decide to renew and expand their product portfolio, adjusting to the biosecurity needs generated by Covid-19.
According to the results of the data analysis provided by the company, the negative impact on orders was evidenced due to the lack of product organization and confusing navigation.
The previous website was successful in terms of appearance and description of the contents, but unfortunately it had some deficiencies in the user experience.
The functional elements such as the contents and the platform were preserved, and an interface and user experience proposal was made to optimize the information query processes.
These adjustments made it possible to generate more traffic, positioning the brand as a benchmark for industrial quality, and subsequently creating marketing strategies to increase sales.